As part of its 'If it's not an iPhone' ad campaign, Apple on Friday introduced an online minisite touting unique iPhone features, from an unparalleled selection of apps to digital and physical security.
Apple's iPhone 6 has remained the top selling smartphone for ten months in a row, with sales actually increasing in May, blocking Samsung's flagship phone from taking the top spot for the quarter.
As part of Apple's new iPhone ad blitz, the company on Sunday released a 30-second spot highlighting user access to the iOS App Store and its more than 1.5 million titles, reminding consumers that "If it's not an iPhone, it's not an iPhone."
Investment firm UBS revealed on Thursday that it has high expectations for Apple's gross margins in the just-concluded June quarter, predicting they will reach nearly 41 percent on outstanding sales of the jumbo-sized iPhone 6 Plus.
Apple's iPhone 6 and 6 Plus from last fall beat this year's top Android flagship phones in a series of raw performance benchmarks. However, despite often having a pixel resolution advantage, Android phones also typically deliver worse looking graphics on top of being slower, as revealed by GameBench.
Apple on Thursday released the first two installments of a new iPhone campaign that pleads to the brain rather than the heart, while vaguely alluding to the inferiority of competing products.
During the June quarter the iPhone 6 and 6 Plus kept the iPhone the top-selling smartphone brand at all four major U.S. carriers, with a sell-through share of almost 50 percent, according to survey data published on Wednesday.
The latest statistics from market research firm comScore reveal Apple widened its lead over competitors in the U.S. smartphone market over the three-month period ending in May, but more importantly gained another 2 percent in the platform race as Android faltered.
Olloclip on Wednesday announced its new Studio accessory system, meant to enhance the use of its add-on lenses for iPhones, including a ruggedized case with kickstand and new mounts.