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mardi, juin 30, 2015

Samsung Galaxy S6 'fastest smartphone,' if using phony benchmarks and ignoring iPhone 6 real world performance

Last Friday, Tom's Guide published an article calling Samsung's flagship Galaxy S6 the "world's fastest smartphone," writing that it came in "first in 6 out of 9 real-world tests and synthetic benchmarks." Unfortunately, that claim relied on cherry picked figures and ignored the real world entirely.

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lundi, juin 29, 2015

Buyers opting for higher capacity iPhones, likely boosting Apple profits, RBC survey finds

RBC Capital Markets has raised its Apple revenue forecasts for 2015 and 2016, arguing that iPhone demand could beat expectations for some time into the future, and that people are skewing towards buying more expensive, higher capacity iPhone models.

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Average selling price of smartphones in China jumps 37% thanks to popularity of Apple's iPhone

Following years of race-to-the-bottom pricing in China, the release of the iPhone 6 and iPhone 6 Plus --?which introduced larger displays to Apple's lineup --?prompted an apparent shift in consumer habits that has seen the average selling price of a smartphone jump by nearly 40 percent in the Asian nation.

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vendredi, juin 26, 2015

Apple spotlights two new videos in 'Shot on iPhone 6' World Gallery

Two new "Shot on iPhone 6" clips were added to Apple's crowd sourced World Gallery webpage on Thursday, highlighting the handset's ability to capture color-saturated scenes, sharp optics and slow-motion video capture.

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mercredi, juin 24, 2015

Apple on pace to sell 53M iPhones in June quarter, Apple Watch demand sustaining 'healthy' levels

Demand for Apple's flagship iPhone 6 and iPhone 6 Plus remains extremely strong, even as the product cycle begins to wind down, while consumer interest in the Apple Watch is outperforming the first iPhone, new data reveals.

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Study: Higher iPhone resale value in US and China suggests strong demand

Fresh data shows Apple's latest iPhone 6 and 6 Plus are reselling at comparatively higher prices than last year's iPhone 5s and 5c models did during the same post-launch period in 2014, suggesting demand for the handset has not waned.

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mardi, juin 23, 2015

Apple's 'World Gallery' billboard ad campaign wins Cannes Lions Grand Prix

Apple's World Gallery, part of the "Shot on iPhone 6" media blitz, was honored at this year's Cannes Lions International Festival for Creativity with five Gold Lions and a Grand Prix award in the outdoor category.

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dimanche, juin 21, 2015

Review: LifeProof Fre Power turns iPhone into a long-lived, ruggedized giant

LifeProof's Fre Power case promises to make an iPhone 6 virtually indestructible, both literally and in terms of battery life -- and in that it mostly succeeds, even if there are sometimes tradeoffs to cope with.

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lundi, juin 15, 2015

Apple posts four new 'Shot on iPhone 6' videos to World Gallery

Continuing its camera-focused iPhone 6 ad campaign, Apple added four new user films to the "Shot on iPhone 6" webpage on Monday, highlighting the handset's ability to capture stunning high contrast images.

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jeudi, juin 04, 2015

Samsung says '6>6' in new Galaxy S6 Edge ad

In its never ending attempts to one-up Apple, Samsung on Thursday revealed a new ad campaign counting the ways the partially curved display on its Galaxy S6 Edge outperforms iPhone 6. The spots even come with a cheeky tagline, "When you do the math it's clear, six is greater than six."

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Apple, Samsung tied for highest smartphone customer satisfaction, iPhone falls behind Galaxy Note

When it comes to smartphones, Apple and Samsung are in a neck-and-neck race for the overall customer satisfaction crown, though the South Korean giant has leapt ahead of Apple and the iPhone with its jumbo-sized Galaxy Note series.

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mardi, juin 02, 2015

Apple adds user videos to 'Shot on iPhone 6' ad campaign

As part of its ongoing iPhone 6 ad campaign, Apple on Monday moved beyond still photographs and added to its online gallery a handful of short films shot by iPhone 6 users.

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